It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
The ones that got away
We needed to raise awareness of the On Business loyalty programme while demonstrating BA’s commitment to small businesses. So we decided to turn all On Business press ads, emails and leaflets into free adverts for a selection of small firms. The campaign helped shift more clocks, barbecues and paint, while subscriptions to BA’s rewards programme rocketed by 350%.
DMA - Gold (B2B campaign)
DMA - Bronze (Customer Acquisition)
Travel Marketing Awards - Gold
Travel Marketing Awards - Silver
