It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
It's never nice getting soaked - unless you're snorkelling in Antigua. To promote BA's 2019/20 Winter Sun Sale, we reimagined the gloomiest moments of winter in BA's exotic destinations. The campaign ran across national press, OOH, DOOH and social.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
Not everything makes it out the door, of course. Here's a small selection of work that never saw the light of day, or was never intended to.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
British Airways
Harry and Meghan's controversial announcement happened to coincide with the BA Sale. Which happened to include flights to Canada.
The ones that got away
Public Health England asked us to create something fun and educational that would help children cut down on sugar. Our response was 'Sugar Smart World' - an intricately designed game that teaches kids and their parents how simple swaps can help them lose weight and improve their health.
The pack, made up of a booklet, map and sticker sheet, was sent to 4.2 million families across the country. 88% of people responded positively to the campaign and two thirds of parents changed the products they bought as a result of it.
DMA - finalist
(Best use of unaddressed print)
